Stefan Walzel erarbeitet ein konsistentes Evaluationsmodell der Corporate Hospitality mit Fokus auf die beziehungstheoretischen Konzepte der affektiven und konativen Wirkungen und schlägt auf dieser Basis alternative Forschungsdesigns zur empirischen Effizienzmessung von Corporate Hospitality bei Sportevents vor....
Series: Event- und Impaktforschung
Paperback: 207 pages
Publisher: Gabler Verlag; 2011 edition (August 3, 2011)
Language: German
ISBN-10: 3834932167
ISBN-13: 978-3834932167
Product Dimensions: 5.8 x 0.5 x 8.3 inches
Format: PDF ePub djvu ebook
- Corporate Hospitality bei Sportevents: Konzeption eines Wirkungsmodells (Event- und Impaktforschung) (German Edition) pdf
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