Insanely Simple: The Obsession That Drives Apple's Success

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By Ken Segall | Business and Money ebooks | DMCA

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.Th...

Paperback: 256 pages
Publisher: Portfolio; Reprint edition (April 30, 2013)
Language: English
ISBN-10: 1591846218
ISBN-13: 978-1591846215
Product Dimensions: 5.5 x 0.7 x 8.4 inches
Amazon Rank: 54599
Format: PDF ePub djvu book


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reviews: Apple goes to great lengths to create products that are simple for users; however, this quest for simplicity doesn't make life simple for the people that create the products. Instead, Apple employees expend a great deal of time and energy on the smal...
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