Market Leadership In Niche Segments Of The Aviation Industry. Customer Integration And Aircraft Innovation By Embraer S.a.

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By Philip Hofbauer | DMCA

Bachelor Thesis from the year 2006 in the subject Business economics - Operations Research, grade: 1,3, University of Applied Sciences Fulda, language: English, abstract: The thesis will examine how Embraer has gained a leading position in its market segment by matching product innovations to the demands of its customers, and how this position is likely to be defended in a highly-sensitive, capita...

Paperback: 96 pages
Publisher: Grin Verlag (April 19, 2016)
Language: English
ISBN-10: 3668194688
ISBN-13: 978-3668194687
Product Dimensions: 5.8 x 0.2 x 8.3 inches
Amazon Rank: 6125735
Format: PDF Text djvu ebook


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