Product Placement: Stellenwert Im Kommunikations-Mix (German Edition)

By Felizitas Steindl | DMCA

In den letzten Jahrzehnten haben Markenartikelproduzenten und Unternehmen, als Folge der abnehmenden Akzeptanz und der sinkenden Effizienz von klassischer Werbung, nach immer wirkungsvolleren Methoden gesucht ihre Produkte bekannt zu machen und ihre Kunden zu erreichen. Das "below the line"-Instrument Product Placement ist einer der jüngeren Formen dieser stetigen Weiterentwicklung der Kommunikati...

Paperback: 132 pages
Publisher: VDM Verlag Dr. Müller (March 18, 2008)
Language: German
ISBN-10: 9783836481755
ISBN-13: 978-3836481755
ASIN: 3836481758
Product Dimensions: 5.9 x 0.3 x 8.7 inches
Format: PDF Text TXT ebook

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